There was not any sort of large-scale investigation or follow-up study of this until April 2022, when Carnegie Mellon University’s CyLab published an academic analysis that found compliance continues to be “so-so.” The study found that half of sampled apps did not even have the required privacy label, and nine of a sample of 12 apps had errors on their labels. Apple promised to step up the process of conducting random audits to improve enforcement. When the Apple privacy labels first became available in early 2021, a Washington Post review found that a sampling of popular and often-downloaded apps had worryingly high rates of inaccurate label information. This is an area in which the company has an opportunity to distinguish itself from Apple, which has struggled to ensure that its privacy labels are actually telling users the truth about apps. Google has confirmed that the privacy labels will contain the type of data collected and the purpose for it, whether the data is being shared with any third parties, available security practices (such as encryption of data in transit), user ability to access and delete data, whether the app meets a security standard, and whether the app follows the Google Play Families Policy (designed for child protection).īut the exact content of the privacy labels is irrelevant if Google Play is not enforcing the inclusion of accurate information. Android privacy labels similar to Apple, but with some tweaks Android developers will be given roughly a paragraph’s worth of text on the privacy labels to make their case to users as to why this personal information collection is necessary for app function. The new Android privacy labels do require developers to disclose more information about personal information collected for advertising purposes and exactly how it is being used, but it does not forbid them from restricting or denying app access if the end user does not want to be tracked. One major difference between the two platforms remains, however while Apple requires developers to collect user permission for targeted advertising, and requires the apps to continue to provide full function even if the user declines, Google Play will not have a similar requirement. The final version essentially attempts to one-up Apple’s privacy labels by adding more information about the developer’s data security policies, allowing users to see not just what data is being requested but also to get a sense of how trustworthy each of their Android apps is. The plan was first introduced in 2021, and has gone through some minor changes since.
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